Other Resources

Your Value & Your Values

Your Value (What You Can Deliver): Your teaching skills, methods, and style. The results you get. Your unique approach that no one else does.

Your Values (What You Believe In): Students don't scroll social media to learn Maths. They scroll to feel something. Your values are what make them stop and watch.

• Keith gives Roblox gift cards to motivate students — he posts it even knowing some parents won't like it. That authenticity attracts the right parents.
• Dylan (young tutor) competes on energy and relatability, not experience — his weakness becomes his differentiator.
• A female-run tuition centre attracts 80–90% female students because the vibe is consistent throughout all content.

Your Baseline = Average Views Across Last 10 Videos

An outlier is any video that gets 3x or more your baseline. When you find one:

• Analyse it. Was it the topic? The hook? The format?
• Form a hypothesis about why it worked
• Create 3–5 more videos testing that same variable
• Look at the data again — did it hold?

Instagram Trial Reels = Posts to Non-Followers Only

Your existing audience won't see it. This is the fairest test for new ideas.

1. Record a simple, raw, unedited talking head video. No editing. No captions. 30–60 seconds.
2. Post as Trial Reel on Instagram (Business/Creator account required).
3. If it gets 3x+ baseline views — edit fully, add text hook, music, captions, B-rolls. Then publish as a full reel.
4. If it gets low views — move on. Don't edit it. You saved hours.

For Planned Shoots (1 camera)

• Position main camera directly in front, at eye level or slightly above
• Never have the light source behind you — it silhouettes your face
• Shoot from the same direction as your light source, or from the side
• Optional: a second camera at a side angle gives editing variety

For Event Shoots (up to 3 cameras)

• Camera 1 (Main): Directly in front, captures you clearly at all times
• Camera 2 (Side): Optional angle for variety in editing
• Camera 3 (Audience angle): Captures students/attendees asking questions — essential for Q&A content

Record Every Physical Class with an Insta360

Every lesson is uploaded to Google Drive (viewer access only). This achieves two things at once:

• Parents can watch any lesson at any time — full transparency, builds massive trust
• You have raw footage ready to clip into TikTok content after every class

One lesson = one video archive for parents + 2–3 potential TikTok clips. No extra work.

B-Roll Shows Your Life and Values, Not Just Decorates

You say: "I really care about my students' wellbeing"

• Without B-roll: Just you saying words
• With B-roll: Clip of you staying late with a student, or a message from a grateful parent on screen

Use B-roll whenever:

• You make a claim about yourself — show the evidence
• You mention a place, a student, an event — show a clip
• You want to add emotion to a statement — show a relevant moment

Descript — Edit Video by Editing Text

Descript lets you edit video the same way you edit a document — delete a word from the transcript and the video clip is cut. No timeline editing needed. Great for recorded Zoom sessions, talking head videos, and class recordings.

• Transcript-based editing — no technical skills required
• Auto captions — generated and synced automatically
• Chapter markers — let buyers navigate by topic
• Screen recording — built-in, no extra software
• Underlord AI — removes filler words, silences, and eye contact correction

Hook 1 — Visual Hook

How you look in the first frame. The first frame is a frozen image for many viewers. Make it worth clicking.

• Position camera at eye level or slightly above
• Face the light source, never have it behind you
• Wear something that matches your brand and personality

Hook 2 — Verbal Hook (first 3–7 seconds)

Your first words must earn the next 60 seconds.

Hook 3 — Text Hook (biggest underused lever)

A bold text overlay in the first 5–9 seconds. This single element can multiply your views by 1.5x to 3x.

• Position above your head or below your chin (not blocking your face)
• Keep it for 5–9 seconds only, then remove it
• Create an open loop — viewers want to know more

Examples: "When grades suddenly crashed" · "What teachers do behind the scenes" · "I just rejected a $30K client"

"The text hook creates the open loop in their brain. Even if they don't hear your first line clearly, they read the text and stay to find out what happens." — Morgan Tay

Hook 4 — Music Hook (the emotion layer)

Music sets the emotional tone before you say a single word.

• Search: "TikTok songs motivational 2025" or "TikTok songs emotional"
• Only use songs with 1 million+ views — skip anything under 1M
• Keep music under 10% of total sound level — background, not foreground

Hook 5 — Caption Hook (the most skipped hook)

The first 1–2 lines of your written post caption, visible before the "more" button. On Facebook and IG, people often read this before they even click play.

"Kamala spent $1.1 billion and lost. Here's what Trump did differently that every educator can learn from."

How to write caption hooks with AI (Claude):

1. Send Claude 5–10 examples of your past posts (teaches your voice)
2. Copy the transcript from your video (Fathom or CapCut)
3. Paste both with this prompt: "Use my voice and style to convert this transcript into a Facebook/IG caption. Start with a strong hook that creates curiosity."
4. Review and tweak — never post raw AI output. Read it aloud first.

Instagram is where the real buyers live. TikTok is where you get discovered. Facebook is where the parents are. Post everywhere — but prioritise IG.

On TikTok, most followers have no profile picture — they're there to be entertained. On Instagram, everyone has a name and face — they're there to connect. Buyers come from Instagram.

Convert Comments Into Leads Automatically

When someone comments a keyword on your post, they automatically receive a DM with your link, resource, or next step.

Example: Post a video about a study technique. Caption ends with: "Comment PSLE and I'll DM you the full worksheet." Every person who comments gets automatically sent a link.

What to offer via ManyChat:

• Assessment paper or worksheet (free resource)
• Workshop registration link
• Book or PDF product link
• Schedule a call link

ManyChat works on Instagram. For TikTok and Facebook, Claude Code can build a similar automation.

Outlier Decisions

• High views, low follows: Adjust your profile and bio to capture the attention
• Low views, high comments/leads: This is a niche goldmine. Post more of this.
• Any metric below baseline for 3+ videos on the same topic: Stop that topic. Move on.

• Create a TikTok Business Account (not personal) — gives analytics to confirm Singapore-based audience
• Pick a tight niche and never break it. Keith teaches P5/P6 Science only. Parents know exactly what he does.
• Set up 3 pinned posts: (1) You teaching your subject, (2) Your origin story and values, (3) Your most popular video

• Post every day when building your base. Raw, unedited is fine. Done beats perfect.
• Post 2–3 times per week for maintenance once your base is full
• Record your classes with an Insta360. One lesson = parent replay + TikTok content
• Go viral by posting exam analysis the same day results or papers come out
• 80% teaching/value content, 10–20% personal life

Keith's content that goes viral:

• Immediately after PSLE: Record students recalling questions. Post within hours.
• Before WA/Prelims: Exam tips and common mistakes in your subject
• Student funny moments or common errors (no names shown)
• Points reward system content — Roblox cards, K-pop merch, student reactions

TikTok discovers you → IG connects you → WhatsApp converts you

• Every TikTok DM gets moved to WhatsApp immediately
• First WhatsApp question: "What level is your child in?"
• Never send a link or price before qualifying the parent first
• Build a Telegram channel for free resources — parents share it, your reach grows organically