2
Prompt 2 of 6
Create Your Lead Magnet PDF
Instructions
A lead magnet is a free PDF that attracts your ideal clients and builds your email list or WhatsApp audience. This prompt uses your Fathom call transcript — or your own notes — to write a warm, human 7-page lead magnet entirely in your voice.
1
Record your next discovery call with Fathom
Fathom records and transcribes your Zoom or Google Meet calls automatically. After the call, Fathom generates a full transcript you can download. If you haven't set it up yet, grab a free account first.
→ Get Fathom free ↗
2
Download the transcript from Fathom
Open your Fathom dashboard → select the call → click Transcript → copy the full text or export it as a document. This becomes the source material Claude uses to write in your authentic voice.
→ Copy or download the full call transcript
3
Open Claude and upload the transcript
Go to claude.ai → start a new chat → click the paperclip icon → upload your transcript file (or paste the text directly). Claude will use it to understand how you speak, what you teach, and who you help.
→ Open Claude ↗
4
Fill in your details, paste the prompt, hit enter
Copy the full prompt below. Fill in the bracketed sections with your own details — name, niche, client results, booking link. Then paste everything into Claude and send. Claude will produce a complete 7-page lead magnet draft ready to design.
🎙️
No Fathom transcript yet? You can still use this prompt
Just fill in all the bracketed sections with your own words and skip the transcript upload. The more detail you give Claude, the better your lead magnet will sound like you. The transcript just makes it even more natural.
📋 Your Claude Prompt — Copy Everything Below
I want to create a 7-page lead magnet PDF to attract my ideal clients and grow my coaching or tutoring business.
Here is some context about me:
- My name: [YOUR NAME]
- What I teach or coach: [YOUR SUBJECT / NICHE]
- Who I help: [YOUR IDEAL CLIENT e.g. "tutors who want to scale", "parents of P6 students"]
- My signature programme name (if you have one): [PROGRAMME NAME]
- My backstory in a few sentences: [SHARE YOUR STORY — how you got here, what you went through, what changed]
- 1-2 client results or transformations: [PASTE TESTIMONIALS OR DESCRIBE RESULTS]
- My discovery call / booking link: [YOUR LINK]
Please create a 7-page lead magnet with this structure:
Page 1 — Cover page
A compelling title that speaks directly to my ideal client's biggest desire or pain point. Include my name and a one-line promise.
Page 2 — My backstory
Write this in first person, warm and personal. Share the struggle I went through before I found my approach. Make it relatable to my ideal client. End with the turning point that changed everything for me.
Page 3 — The problem my ideal client faces
Name the exact trap or frustration my ideal client is stuck in. Make them feel deeply seen. Use simple, conversational language — no jargon.
Page 4 — My framework or approach
Introduce my signature framework or teaching method simply. One idea per point. This should feel like a "finally, someone gets it" moment for my reader.
Page 5 — What this looks like in practice
Give 2-3 short, real examples of what transformation looks like when someone follows this approach. Keep it tangible and specific.
Page 6 — A client story
Write one transformation story based on the client result I shared above. Focus on where they started, what shifted, and where they are now. Do not make it sound like a formal testimonial.
Page 7 — Call to action
Warm, personal close in my voice. One clear next step: book a discovery call. Include my booking link. No hard sell — write it like I am inviting a friend to a conversation.
Formatting notes:
- Write in a warm, conversational tone — like a real person talking to a friend
- Short paragraphs, short sentences, room to breathe
- Each page should feel complete on its own but flow naturally into the next
- Avoid corporate language, buzzwords, or anything that sounds like marketing copy
- The whole document should feel honest, human, and helpful
What You'll Get From Claude
7-Page Lead MagnetComplete draft ready to drop into Canva or Google Docs
Written in Your VoiceWarm, personal — nothing like generic marketing copy
Speaks to Your Ideal ClientEvery page written to their exact pain points & desires
Built-in Call to ActionWarm invite to book a discovery call on the final page