For Heart-Centered Tutors, Coaches, Trainers & Helping Professionals

"What If Your Story Is
Your Strategy?"

My Latest Heart-to-Heart Guide to Building Authentic Business

Here's what I've really learned about building an authentic business around meeting family needs and staying true to yourself… and this is what my latest book is about:

What if the key to building a profitable online presence isn't about perfect content or endless strategies — but about simply being yourself?

After 7 years as a social worker helping single-parent families, I discovered that the same authenticity that transformed lives in my practice could revolutionise how we approach social media and business.

Through raw honesty about mental health struggles, entrepreneurial failures, and the messy reality of building something meaningful, I've learned that your imperfections might be your greatest business asset.

Forget the highlight reels and carefully curated feeds. This is your permission to show up as you are, serve from your heart, and build a business that fits your life.

Sometimes, the most powerful marketing strategy is just telling the truth.

In the Business of Being Authentic — John Yeo
What Readers Say

Here are what others said about our book

★★★★★

"He has documented his genuine, authentic marketing methods… I got 5 copies immediately, firm believer in supporting good work."

MS
Melvin Soh
Founder of X-factor · 7 & 8-figure Business Coach
★★★★★

"This book shows that authenticity isn’t just morally superior but strategically advantageous. John demo how being genuinely yourself attracts the right clients."

ZJ
Zee & Jonathan
Venture Capitalist · Expansion Strategists, Global Markets
★★★★★

"This book is like having a good friend explain how to run a business while being yourself authentically. He shares his personal stories — the good and messy parts — which makes it feel so real and honest."

SL
Shu Ling
English Language Specialist
★★★★★

"Each chapter encouraged me to reflect, evaluate, and refine how I can remain true to myself while attracting the right customers."

SF
Siew Fong
Small Business Owner
★★★★★

"Am impressed how much it covered."

L
Lew
Digital Marketing Specialist
★★★★★

"Chapter 5 alone is worth the price if you ever need to get on a call and close with clients."

A
Agnes
Boston, United States
Testimonial screenshot
Testimonial screenshot
Testimonial screenshot
Testimonial screenshot
Testimonial screenshot
Testimonial screenshot
Community & Events

Building Real Connections

John with community members
John with community members
John with community members
100
The first 100 copies were sold out within 5 days!

Here's what to expect when you get your book of 80+ pages of solid content.

Book 1

In the Business of Being Authentic

My first book — a heart-to-heart guide for tutors, coaches, and trainers who want to build something real.

In the Business of Being Authentic Book Cover
In the Business of Being Authentic · Book 1 · 80+ Pages

Introducing Our 1st Book —
In the Business of Being Authentic

Here's what to expect when you get your book of 80+ pages of solid content.

After 7 years as a social worker helping single-parent families, I discovered that the same authenticity that transformed lives in my practice could revolutionise how we approach social media and business.

Through raw honesty about mental health struggles, entrepreneurial failures, and the messy reality of building something meaningful, I've learned that your imperfections might be your greatest business asset.

Inside you'll learn:

  • ✓The framework to write content from the heart, not another highlight reel
  • ✓The exact way to sell like a friend, without losing your soul
  • ✓The beautiful art of saying no — choosing the right clients for you
Sometimes, the most powerful marketing strategy is just telling the truth. Get Book 1 on its own, or choose the bundle deal of 2 when you check out.
Personal Branding
Chapter 1: Why Being You is Your Only Real Advantage
from page 6
Self Awareness
Chapter 2: The Inside Work — Getting to Know Yourself First
from page 12
Content Strategy
Chapter 3: Giving It All Away — Why Sharing Everything Actually Works
from page 18
Social Media Content
Chapter 4: Content That Comes from the Heart
from page 23
1-on-1 Sales Calls
Chapter 5: Selling Like You're Talking to a Friend
from page 30
Client Selection
Chapter 6: The Beautiful Art of Saying No
from page 37
Webinar / Group Sales
Chapter 7: Closing Deals Without Losing Your Soul
from page 44
Business Model
Chapter 8: Making Money While Making a Difference
from page 51
"Chapter 5 alone is worth the price if you ever need to get on a call and close with clients."
Agnes  ·  Boston, United States
John with community members

Real Community · Real Results

Building authentic connections — one conversation at a time.

Bundle Deal of 2

2X Your Business Growth

Introducing our 2nd book — 100 True Fans. Get both and supercharge your authentic business journey.

100 True Fans Book Cover
100 True Fans · Book 2 · 45+ Pages

Introducing Our 2nd Book —
100 True Fans

Here's what to expect when you get your book of 45+ pages of solid content.

I personally enjoy growing and nurturing a community because it brings me endless leads. Plus, with trust built over time, when they enquire about your services, it's already 60–80% likely they want in.

With rising ad costs, I also encourage my business friends to build communities around their personal brand.

Inside you'll learn:

  • ✓The step-by-step process to grow 50–75 true fans who refer you constantly
  • ✓The exact framework to build a $15K+/month business from a small, tight community
  • ✓The proven model I used to serve 45,000+ families and build my high 6-fig education business
If you'd like a copy of my book with my proven community building framework and step-by-step process to grow your business to >$15K/month within the next 3–6 months, choose the bundle deal of 2 when you check out.
Chapter 1
The Numbers That Set You Free
from page 7
Chapter 2
Why Introverts Are Actually Built for This
from page 11
Chapter 3
The Introvert's Community Blueprint
from page 15
Chapter 4
Creating Events That Nurture (Not Exhaust)
from page 18
Chapter 5
Building Your Online Tribe
from page 23
Chapter 6
The Bring-a-Friend Strategy
from page 26
Chapter 7
Content from the Heart — What to Share & How
from page 29
Chapter 8
The Generosity Principle — Give It All Away
from page 33
Chapter 9
Selling Like You're Talking to a Friend
from page 36
Chapter 10
The Sacred No — Choosing Your People
from page 39
Chapter 11
Systems That Scale Without Burning You Out
from page 42
Chapter 12
Go Build Something Beautiful
from page 45

Interested to get yourself these 2 books
to propel your business to the next level?

Choose your preferred way to order below.

🇸🇬 Order Now — Singapore Delivery Buy "In the Business of Being Authentic" on Amazon Buy "100 True Fans" on Amazon

For delivery of physical books / e-copies in Singapore 🇸🇬 · Amazon: physical & Kindle